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Want to build an empire with products customers love? This episode unpacks the behind-the-scenes strategy of how Betty Crocker cracked the code to sell cake mix. You’ll learn about emotional resonance in marketing, maximizing what you already have, and figuring out why customers buy in order to take your brand to the next level and increase your conversions. Tune in as Tommie and Tieron dig into psychographics, growth strategies, product positioning and more game-changing eCommerce insights in this week’s episode of Scaling Uncensored.

Tommie and Tieron reveal their battle-tested secrets to 4X your eCommerce revenue—without spending more on ads! Tieron explains his journey from selling products on Amazon to building his own eCommerce brand and what he focused on to continually optimize conversions and scale. They discuss leveraging what you have, to get to the next level in business. They also announce an upcoming 5-day challenge to help brands install conversion boosters, uncover what’s currently killing conversions, and maximize traffic using their proven frameworks.

Have you heard that more traffic automatically means more sales? Kai, Tommie and Tieron are here to debunk that myth in this gem-filled episode. They cover several key topics that can boost conversions and sales, including improving your website design and functionality, diversifying messaging to reach more audiences, and driving traffic directly to social media platform shops. They also answer if your product really needs a special sauce to be successful.