4X eCommerce Sales With This
In this episode, you'll learn:
- How Tieron went from working with Blackwater to selling hair care products online
- What will be covered in the upcoming 5-day Challenge hosted by NLA
- How TikTok's new feature can help eCommerce brands offer huge discounts without losing profit
- Find Out More Info on the Upcoming Challenge Hosted by NLA
- Join the Scaling Uncensored Podcast Discussion Group on Facebook
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[00:00:00] Tommie: most of the people we're speaking to on some levels, they're getting eyeballs, but for whatever reason, they think they need more traffic. When in reality, they need to maximize the traffic that they're getting already which is where this data comes in at this, dashboard stuff that we talked about.
[00:00:18] Tommie: Hey, hey, hey, welcome to this special episode of the Next Level Ambitions podcast. I have my partner Tyrone here with me today, and what I want to do real quick, you really want to pay attention and listen in because we're going to share with you, you know, kind of like this. It's like this big issue that we've seen over the years.
[00:01:42] Tommie: And we're going to explain that in a moment, but it's like what most people have a problem with that we've seen and how to overcome that. And when you're done with this episode, it's going to be really, really eyeopening. So you really want to listen in to this because I'm pretty sure if you're watching this right now.
You have this issue and you need to address this issue before we can really, really, truly help you take things to the next level. So my name is Tommy. Okay. I'm one third of the next level ambitions. Tommy powers. I'm not really going to get into my background as much. This is more really about Tyrone. So I want to introduce you guys to Tyrone.
If you don't know him already, He's also one third of next level ambitions. And today we're going to go through the process of how we landed on how we help take brands to the next level through the lens of Tyrone being an e commerce brand owner, like. He has set and he sits actually in your shoes in terms of running an e commerce brand, trying to scale that.
And so he and I met, I want to say 2018,
[00:02:58] Tieron: it was right at the traffic and conversion events. I believe it was like 2017
[00:03:01] Tommie: 2017. So we met like 2017. And I remember. I think we met at a, uh, Mellow Mushroom
[00:03:11] Tieron: mushroom mastermind.
[00:03:12] Tommie: and then maybe like a couple days later, you invited me to your crib.
[00:03:16] Tieron: Yep.
[00:03:17] Tommie: I remember going to Tyrone's crib and he had this whiteboard. It was standing up. It was like, it was really like a long, it was like a rectangle, but the long way.
But most people have it like that, but he had a turn standing up and he had all these numbers on them. And I'm looking at the numbers and I'm like, what are these numbers? And he started breaking it down. And I looked at him and I was like, you going to do that in here? Like, bro, you ain't gonna, this, you gonna have to move out of here to do that.
And he gave me that look like, you remember that? You remember that?
[00:03:48] Tieron: was, I was already at like, I would think I was already at like 70, 000. So I was like, I'm going to be able to hit, I don't know if I had like 120, 000 on the board or more than that, but she was like, nah, you're not going to be able to hit that in there. And I was
[00:04:02] Tommie: Nah, you had like a million of money on that thing.
[00:04:05] Tieron: Oh my
[00:04:05] Tommie: Or some, I forget what it was, but it was like, it was like 10X. Or maybe it was like 700 grand a month or something like that. Maybe like, I forget exactly what the numbers was, but I'm like, you're not gonna do that in here. And you was like, Who the fuck is this dude?
[00:04:22] Tieron: Yeah. Right.
[00:04:23] Tommie: who are you? Cause we don't really know each other like that
[00:04:26] Tieron: Correct. Correct. Correct. And I'm watching it. And to me, I'm just watching me hit these numbers. So I'm like, why wouldn't I hit that number?
[00:04:33] Tommie: Right. And so
[00:04:35] Tieron: what I didn't know.
[00:04:36] Tommie: you didn't know what you didn't know, which, which led us on this journey, right, which is essentially, you know, convert more customers, understanding what it takes to scale, as well be around that really like maximizing. You know what you have in front of you, then leveraging that to then fund your next level, which is where I think a lot of people, they so fast to try to try to run fast.
They don't even understand what it takes to get to that level. So really it's more about how do we maximize what you have that allow you to fund your way into the next level and so forth and so forth, which is what we're going to talk about. So we're gonna break that down here.
[00:05:19] Tieron: Mm hmm.
[00:05:19] Tommie: And go through that.
So now let's go back. So let's go back to the beginning. So I want you to communicate to people how you even got into the whole e commerce thing. Like prior to us even meeting, how did you get to e commerce brand, you know, 70, 000 a month when I met you, like, what was the path getting there?
[00:05:44] Tieron: man. So, so I'm, I have a top secret security clearance and I'm in Afghanistan working for Blackwater security group and I'm meditating every day. I've already built this water plant in Kenya at this point in time. So now I'm trying to make Double the amount of money I'm making with, with Blackwater.
So I'm like, okay, well, my next rung is going to be 16, 000 a month now, meditating, meditating, meditating. And then boom, it's like, well, you need to try to create, you need to take this hair care product that I had already created for the hair salon. It was like, you need to take this and scale it. So I
[00:06:19] Tommie: wait, wait, wait. Slow down for a second. So. You said top secret security clearance, black water, da, da, da, da, Kenya. Where did hassle and come in at? So let's, you know, because you, you skipped, you said hassle on,
[00:06:33] Tieron: Right.
[00:06:34] Tommie: and you said product for house alone. And now you're trying to scale it. But like, explain that to us.
Like what, what, how does the hassle and coming to come into the mix?
[00:06:45] Tieron: So, while, while I'm working for, while I'm working for Blackwater, a friend of mine, I had, so I, while I was working for, before I was working for Blackwater, I was working for Halliburton and while I was working for Halliburton, I was always in the mindset of, I was always in an entrepreneur mindset. I started my first business when I was like eight years old.
So that's like, that's like the first domino. So like eight years old, I started my first business. So fast forward, now that I'm with. I'm still in his mindset and I'm telling people like, yo, we should start going to China and India to go get hair.
[00:07:16] Tommie: Mm.
[00:07:17] Tieron: people actually did that and they started making money.
So I didn't, I winded up not pursuing that, but that's what got me linked up with this partner who I would later invest into their hair salon.
[00:07:27] Tommie: Got you.
[00:07:28] Tieron: And that's what got me. So once I, once I went through their hair salon, I wound up going to Brunner brothers. I wound up seeing like the three different parts that you can make money in the hair salon.
One is through service. The second is through product and then the third is through like info products. So that's what got me into thinking, okay, well, we need to have your own hair care product. This is the major issue that's happening in the hair salon. So this is the major, this is the main issue that your product should solve.
So we created that product. Had a lady that had cancer. Next thing you know, she started getting the help that she needed. Her hair and her body and her skin was, was good after she started using the product and that's, that's how we got there.
[00:08:04] Tommie: And so, so how did you start selling that product originally? Like you started selling that online?
[00:08:10] Tieron: I started selling it online. So, uh, so, uh, initially it's out the gate. No, out the gate is just being sold at the, at the hair salon.
[00:08:18] Tommie: the hair salon, now you created this product to help solve an issue you saw happening in the salon with customers.
[00:08:26] Tieron: Absolutely.
[00:08:27] Tommie: Then you start allowing other customers to buy said product,
[00:08:31] Tieron: Facts.
[00:08:32] Tommie: which then I guess people started buying that product.
[00:08:35] Tieron: They did.
[00:08:36] Tommie: you saying like, Oh, I got something. It's actually helping people.
Let me figure out how I can, build a business around this and turn it into something was being led you to online, building a Shopify. So forth and so on.
[00:08:51] Tieron: Exactly. That's it. That was it. That was pretty much the exact process right there because I, because when I, while I was working overseas again, get me invested into this hair salon that got me into black hat SEO.
[00:09:03] Tommie: Blackhead,
[00:09:04] Tieron: So then. I got, I had, it seemed like the guys that was doing black hat had way more knowledge than the other guys. Like they would cut, they would cut to the chase to get you to result. And that's, that's what, that's my mindset is now. Like, I don't want to, I don't want to mess around with the BS. I want to get to the bag quick. So that's what got me there. So I started taking that black hat SEO process that I had. And then now I saw that I could use SEO to rank products on Amazon.
[00:09:31] Tommie: Mm,
[00:09:31] Tieron: I took that product. Yeah. So I took that product. First key thing is I found a mentor, so it was a brother that was already doing ss, e o, and then that brother mentored me into, now I'm turning around and listening a product on Amazon, and then ranking that product on Amazon.
As soon as we did that, I was making $500 a day with
[00:09:51] Tommie: wow.
[00:09:52] Tieron: Yeah, I was making 500,
[00:09:53] Tommie: While you was still at Blackwater.
[00:09:54] Tieron: while. I was still at Blackwater. I'm making five 50 a day. Then when I listed that product on Amazon and I ranked it, I was at $200 a day,
[00:10:02] Tommie: Gotcha.
[00:10:03] Tieron: which would be critical later on.
[00:10:05] Tommie: Wait, so you said 500 a day to 200 a day. Did you state that right? Or you saying
[00:10:10] Tieron: that right. So with Blackwater, Blackwater, the job I was making 5. 50 a day.
[00:10:15] Tommie: a day?
[00:10:17] Tieron: When I listed this product on Amazon and got it ranked, I started making 200 a day with the product.
[00:10:24] Tommie: Oh, okay. I'm just making sure I'm clear on that. So black water was paying you five 50 a day
[00:10:31] Tieron: Yes.
[00:10:31] Tommie: at the job,
[00:10:33] Tieron: At the
[00:10:33] Tommie: but now you're making 200 a day with this side thing. I just wanted to make sure that was clear. 'cause it sounded like you went from 500 a day to 200 a day. I'm like, wait, what happened?
[00:10:43] Tieron: Yeah. Nah, nah, nah.
[00:10:44] Tommie: Nah, I got you. Okay.
[00:10:46] Tieron: Yeah, the job paying me five. So what I'm really pointing out is that as soon as I got the product ranked, I was making almost half of what I was making
[00:10:52] Tommie: at your job. Bingo. That's that. That's what I wanted to be clear on. Okay. Awesome. So, so boom. So now you making 200 a day. And what happens next? Like you mentioned the mentor act was obviously showing up. One thing I do want to point out with the black hat thing a lot of times, like you can take, you want to learn from the best of the best and apply that in a, in a legitimate, real way. Black hat isn't illegal. It's just a, it's, it's. Maybe not necessarily, against the policies of whoever platform you're up against, but that's typically who knows the most, the people who know how to manipulate said platform typically are the ones with all of the game. So essentially that was the gym. Now I just wanted to point that out.
[00:11:41] Tieron: Absolutely.
[00:11:42] Tommie: the mentor, he helps you with 200 a day. Now we're happy. Wow.
[00:11:47] Tieron: Now, now what happens is I wind up losing the job at Blackwater, not because I got fired or anything, but the contract just, the contract just expired. So that's why I said that was key because now I'm already, so at, so at this point in time, I'm at 300 a day. Before I get ready to turn around and leave Blackwater.
So when they said that the contract was over with, I was like, cool. So I was already prepping myself for that. So then now, now I'm fully involved in Amazon, but then once I wind up losing a job with, with Halliburton, Amazon wind up, blocking my listing because they thought that there was a, they thought that the product was a, cause they wanted to, how you make the product.
It comes off as like rice and if it's not, if it's not a cold press. So they was like, Oh, there's ricin in the product. So they, so they wanted to block on my listing. And it was at that point in time that I knew I was actually speaking with, with another brother. And he was like, you need to get, you need to get off of Amazon and you need to set up your own e commerce store where you're driving your own traffic. So now I had to figure,
[00:12:48] Tommie: got it. Got it. Got it.
[00:12:50] Tieron: so now I had to get into the world of direct response advertising, you know, SEO wasn't going to save me over here. So it was like, now I needed to learn this completely different. I needed a completely different skill sets in order to really. You know, get this, get the sales coming in.
So while I was, so while I was working on getting the, getting the product relisted on Amazon, which I did, it took me about two weeks. I did some research, sent them the stuff that they needed. And I got back listed and money started coming in. But then with that scare, I was like, I now need to get on. I now need to have my own platform that I own where nobody just can't just snatch the rug from underneath me.
And that's what got me over on Shopify running ads and all that type of stuff like that.
[00:13:29] Tommie: So, so, so you get on Shopify. What, what, what happens when you get on Shopify? What problems you run up against? Cause I see this a lot, right? I, I, I've talked to many, many, many businesses who, you know, doing millions and millions of dollars on Amazon or even people You know, they just got a nice living that they're doing on Amazon, but they don't want to be so reliant on Amazon.
And they look into a branch outside of Amazon. And what happens a lot of times is once they exit the Amazon ecosystem to try to go over here to this world, there's a lot of things that they up against. So I'll, I'll be interested. The audience can, can, explain, you know, what the, what happened in that transition, the issues that you ran up against.
[00:14:11] Tieron: The first issue that I ran up against was. I didn't, again, I didn't know what I didn't know. Like now I got to try to, now I got to try to learn courses on Facebook ads. Cause that's. So I, I knew a little bit, I had, I had taken a course when I was in, I had taken a course from, Ezra Firestone, actually, when I was in Afghanistan.
So I had already taken, so I took a few courses cause that's what helped me rank the products on Amazon. So, I run up against, Understanding Traffic, then the next thing I run up against is Understanding Customer Psychology. On Amazon, you just put stuff in front of people, they buy. Now, now I'm up over here, I got to tell a story and I got to do this and I got to do that.
So I started buying books on, started buying books on copywriting, started buying books on, consumer, consumer behavior and customer psychology and all of these things. And then ultimately I wound up hiring a copywriter, putting some ads together. Those ads wound up working just enough so that I could turn around and hire a media buyer, somebody that really understood the platform.
And then the sales started coming in.
[00:15:10] Tommie: But how do you, how do you know to do these things? So again, like I'm playing on the conversations of people that I've talked to who are on Amazon and they trying to transition over to Shopify, or even if they just doing like local pop up shops and things of that nature, and they trying to transition to a Shopify store, where did the mindset come from to notice you needed a copywriter in a media buyer and kind of all of these.
Pieces of the puzzle. Are you saying like through the course? Questions that you bought, it puts you in this mindset, like, what did that come from and know you needed these things, A, and then B, how do you even know what a copywriter is or, like, how do you know who's a good copywriter or who's a good media buyer, like,
[00:15:55] Tieron: Yeah.
[00:15:55] Tommie: maybe you can answer that two part question there.
[00:15:57] Tieron: Absolutely. So going back, going back to this mentor, the mentor that I had from, from
[00:16:03] Tommie: Ah, mentor.
[00:16:04] Tieron: world, the mentor, the mentor that I had from this SEO world, he was already telling me like, yo, these guys get, he was, he was pointing out a sales page. Like I knew he was, I knew he was good. Like at the time we was actually going to the warrior forum buying these products.
[00:16:20] Tommie: in four.
[00:16:21] Tieron: So we can go into the warrior form, buying this stuff. And I'm just scrolling, scrolling, scrolling. I'm like, man, this dude is saying all of this stuff just to get us. I was like, I just want to know, you know, what the product is so that I can buy it. And he was like, bro, that's copy. And I was like, what you mean copy?
I'm thinking copy, like you copy trademark. He was like, no. Yeah. He was like, no, all of these words that you're seeing a cell psychology. And I was like, oh, okay. And so that, you know, that, you know, he says that it kind of sets the stage and he tells me how much these guys are getting paid. But here's the thing, Tom, I actually forgot about this.
He mentioned this word copyrighted to me. And he mentioned that, you know, if the words, if you put the right words in front of people, it'll make the product sexy and so on and so forth. So I was like, okay. So I did research on finding a copyright. I just randomly found this guy on Upwork.
I'm not on Shopify yet. So I'm actually taking it back to Amazon. the guy I'm making, I'm at this point in time making, I don't know, uh, I make, let's just say I'm making 200 a day. This guy comes on and just puts new words. On the listing, on the listing on Amazon, the next day, the sales doubled.
[00:17:29] Tommie: Dang.
[00:17:30] Tieron: When I saw that, I was like, I got to lean into this copyright. That was the thing. So that was the thing that got me that, that let me know that I knew that I had to have a copywriter when I moved over to the, the Facebook ad. That was the moment. That was the moment right there. Actually, I forgot about that, but that dude came in, put that copy on that listing and that listing doubled the amount of sales that it was making.
And I was like, Oh, this is, this is different.
[00:17:54] Tommie: So you already, so you already have was bought into that
[00:17:57] Tieron: I had that
[00:17:58] Tommie: time you get over to Shopify, you are already then, you know, you're not already, you know, sharpening your skills and things of that nature, you know, through that platform, which is something that I tell people a lot of time, right.
Maximize what you have to fund your next level. We talked about that, right? I digress. Cause we're going to come back to that, but that's the theme of this conversation, right? Maximize where you are to fund your next level. Right? So, so awesome. So again, now you're on Shopify. We talked about learning Facebook ads, finding a media buyer, so forth and so on.
Like what were the issues that you were up against there? You know, getting that to work, or are you saying like, because I already had this copy, did that copy translate over so that by the time you go, got a media buyer, you already kind of had figured out the messaging,
[00:18:49] Tieron: It did. Because, what was key was that, two things. So one, I'm, I'm working with the copywriter, but I'm doing the work that I'm doing the research and doing all of this type of stuff before I was, before I worked with the copywriter. So I had sat down, I read a few, I read, David Ogilvie's book. I had read his book.
I read David Ogilvy's book, David Ogilvy on advertising. I read that. I read, another og uh, copywriting book that I can't think of the name of, right. Cash Advertising is another book that I, I read Cash Advertising, and there's another old school copywriting book that I read, so
[00:19:21] Tommie: like the scientific advertising.
[00:19:23] Tieron: scientific
[00:19:24] Tommie: Claude Hopkins.
[00:19:25] Tieron: Hopkins. I read Claude Hawkins Scientific Advertising. I read that book too. So I had my bullet points down of what was some of the key pain points that my customers had and all of that. So I sent all of that stuff over to the copywriter, like, Hey, here, here, the pain points I've done the research, so on and so forth.
And here's what the reviews are saying. You got out of the other side. I sent that to him. So that's why that stuff translated over because.
[00:19:46] Tommie: on, hang on for a second though. Hold on. Not to cut you off, but I just want to make sure you clear on it. Cause you, you about to skate past it. What you saying is. When you hired the copywriter, you empowered them, instead of expecting them to solve your problem for you, it's like, no, I've done all of the work to, to, to get all of the things that I need to get the right message.
I just need you to do your copywriting magic with it, not. Oh, I don't know what I need. I just want you to write me converting copy.
[00:20:22] Tieron: right.
[00:20:22] Tommie: That's basically what you're saying, right? Because here's the thing, and I want to point this out. This is what a lot of people do. They'll say, oh, I'm gonna go hire a copywriter and expect the copywriter to walk in and write you something that converts, but you ain't, you ain't really.
Empowering that person, copywriter's job, a typical copywriter is not going to craft your offer. They're not going to, they may not go in depth on the research. They probably don't know your customers as well as you do, unless you hire someone who already know your industry. They've had a lot of results in your industry, but more than likely that person, you might not be able to afford them because now they understand their value.
[00:21:06] Tieron: Right, right.
[00:21:07] Tommie: copywriter, when empowered with the right information, can work magic, can work wonders. And that's essentially what you're saying right now. And I just want to make sure that you confirm it right now, because that's what you just said. And I didn't want to just skate past
[00:21:23] Tieron: that's true. No, you're right. No, you're right. That is, that is exactly what I'm saying. And you're right again, because I had a copywriter who I wasn't paying thousands of dollars to write because, because my mentor at RTO was like a good copywriter. He talking like 20 bands. I didn't know that.
[00:21:38] Tommie: Yes, sir.
[00:21:38] Tieron: that.
I was like, Oh, these guys, 20, 000. So when I read those books, those books was telling me how much research was actually going into you. They were basically saying like they would do hours and hours and hours of research, and then they would sit down and maybe a couple hours write all of the copy. Because the research was basically just dictating what they should write.
So I just wanted to make sure I did all that hardcore research for him up front, and then gave him that because I knew what I was paying him. Yeah.
[00:22:04] Tommie: I just, I just wanted to make sure we pointed that out
[00:22:06] Tieron: The guy used to write.
[00:22:07] Tommie: very, very key that I think a lot of people miss. And I wanted to make sure we got that. All right. So you got the copywriter, you got the media buying going now. I'm assuming the same kind of thing with the Facebook ads. You didn't just go hire a guy to run Facebook ads, you kind of started doing your own Facebook ads at
[00:22:25] Tieron: did.
[00:22:26] Tommie: and then handed it off to someone.
[00:22:28] Tieron: I did.
[00:22:28] Tommie: you cut your teeth getting, getting it to some level, so that now when you hire a media buyer who really can dedicate a different level to it than you can, that's another form of empowerment versus, again, I'm, you know, media buying is my trade. People think I'm going to come in and work magic on their thing, but they never got nothing.
They ain't got no semblance of data around no conversion, but I was supposed to be at his miracle worker. That's not what you're saying. You're saying I did enough work, empower them to then take me to that next level.
[00:23:04] Tieron: Correct. That's true. No, that's true. Cause now I can see you, you, you, so you pulling these things up out of me. So
[00:23:09] Tommie: yes, that's the point because we, the audience need to know this
[00:23:14] Tieron: Yes, no, you're right. No, you're right. And I didn't we didn't just start Facebook off on a blank slate either. I want going back to again.
I keep saying blackhead. I know that's people like whoa, but you got to think from a black cast perspective really got For them guys to be able to understand and manipulate the, the platform, they need to understand the platform in a very deep way. So we will sit down and read, patents that have been published on these different platforms so that we can get more knowledge out of platforms than other people can.
So one of the things I was able to do was extract all of my customer data from Amazon and then make a lookalike audience over on Facebook. I didn't really understand how powerful that was
[00:23:52] Tommie: Hold on.
[00:23:53] Tieron: until later
[00:23:54] Tommie: Once again, maximize what you have to fund your next level. Go ahead.
[00:24:03] Tieron: So that's, so, so we had, we had that data now uploaded to Facebook. We made this lookalike audience. And then I started doing about 50 a day or whatever, but I'm doing this. I'm doing that. I'm filling bottles, I'm packaging, I'm shipping everything. I'm doing all, I'm doing all of the things. So when I was able to hand it off to him, he was just able to take it and just take it to the moon.
[00:24:23] Tommie: They get to the moon. Boom. Now all of a sudden. So at what stage do we meet? Like when I meet you, you kind of
[00:24:32] Tieron: at this point in time. I've already, I've, I've already switched from, I'm still on Amazon, but I'm not focused on Amazon as much now. I'm focused on the, the advertising on Facebook and I'm focused on just making sure that I'm
[00:24:46] Tommie: ad.
[00:24:48] Tieron: correct.
[00:24:49] Tommie: Which is why your confidence was probably really high on this. What I'm finna do. You had the numbers laid out and all of that. You was extrapolating from where you were
[00:24:58] Tieron: correct, which is a huge gym from a mindset perspective, you knew what you knew. I had never done those types of numbers before, but in my brain, based on what I had seen and what I had experienced, you couldn't tell me I invited you, I invited you to the crib to prove you wrong.
I invited you, I invited you to the crib to show you, you ain't know what the hell you was talking about.
[00:25:18] Tommie: Hello.
[00:25:19] Tieron: That's what I, and guess, and guess who was wrong at the end of the day.
[00:25:22] Tommie: hey, that's the way it is sometime, right? You know what I mean? That's the way it is.
[00:25:29] Tieron: tell me that all I had, all I, cause, cause
[00:25:32] Tommie: All you had to do is extrapolate. You just need to extrapolate. Here's where I am. I'm just going to do more of this and this is the result that's going to
[00:25:40] Tieron: everything's going to stay
[00:25:41] Tommie: I'm over there like,
[00:25:43] Tieron: Everything's going to stay the same.
[00:25:45] Tommie: okay, dog, you sure? And you tell me
[00:25:48] Tieron: I don't know what this dude
[00:25:49] Tommie: right here, you go, all that gonna happen in this
[00:25:52] Tieron: All that's going to happen to here. I'm a Marine.
[00:25:54] Tommie: gave me that look like.
[00:25:55] Tieron: 30, I can work 30 hours a day.
[00:25:57] Tommie: Yeah. What did you talking about? Yeah. And I was like, all right, dog. So, so, so that happens, right? So then, you know, from our conversation, obviously we start building, you know, you did end up it's, you know, kind of breaking through a whole nother ceiling, you know, doubling down to tripling that, that,
[00:26:16] Tieron: Yeah, I'm not hard facts. I'm not hardheaded. Right? So I heard, I heard what you were saying the next day. I want, next day I wind up, reaching out to somebody who wind up showing me where I can buy a facility at, wind up moving up out of there. It was hard cause I didn't want to hire anybody. I just didn't want to go through that.
I just wanted to try to keep something small, but that meant that I couldn't hit the, hit these numbers. And these six figure months was like the next, was like the next thing that I needed to hit in order. 10, 000 a month was the first pillar, and then the next thing seemed like it was like 100, 000. And then it was like, okay, well I need to break past that because these are the next, these are the next rungs that I need to hit in order to truly be known as successful.
But... I was just going to, you know, be a barbarian and just kind of get there. But then it was like, okay, well now I need to hire people. Now these people need to be trained. Now I got to get back into my operations management bag. And I wasn't trying to go there. So, so I wound up having to do those things.
But once I put those things in place, I was able to focus more on growing the business versus the day to day stuff. So you were right.
[00:27:15] Tommie: Yep. Yep. Yep. Yep. Well, I appreciate that. So, you know, he publicly stated that I was right.
[00:27:21] Tieron: You was, you was, you was right. You was right.
[00:27:23] Tommie: So, so, so all of that happened now, now the next phase of this is this kind of like this catalyst moment where I recall, I don't remember how the conversation got going, but it was this whole mindset around, being able to convert across multiple platforms, which then opened this door up around this conversion optimization thing, because what a lot of people don't realize.
Is there an order for you to convert across multiple platforms? Typically, you're not going to take a thing that's working on one place. Point it over to the other place and then you're going to be off to the race of scaling. You need to have a different level of thinking, a different mindset around conversion in terms of optimizing and so forth and so on.
And I remember us having this conversation and then I remember, you know, not too long after that, I don't know if we really went in depth in it. You started talking this conversion stuff to me, not from a perspective of cause like I'm, you know, I'm pretty accomplished by the time we met already, but I remember the tight turning where this dude on some different level with this conversion thing. Do you recall, like, what was the catalyst for that? That kind of like got you into that? No conversion, thing.
[00:28:47] Tieron: I do. So we're, so we're talking and now I've started, I've taken a bread that I've taken a bread that I've made with, with E comm and the Navin, now I've done some angel investing at this point. So now I'm getting into this world. So I'm sitting there listening to this venture capitalists say that.
And we had, and you had actually, uh, introduced them to some guys that was, that was in the M and a world as well. So the merger and acquisition world. So now I'm kind of picking up some books here and there, and I'm listening to this interview where this guy, this venture capital guy say that, Oh, we just bought this business and they sold it to us for a million, but we know we can get 5 million out of it.
And he was like, all we're going to do is we're just going to take the data, segment the data, look at where they're getting their highest AOV from, and then just push all of the budget that way.
[00:29:36] Tommie: Wow.
[00:29:37] Tieron: And then now we're going to get four, not a, not a, not a company. The revenue is going to, quadruple. And then now we're going to turn around and sell this business for five times what we paid for it.
When I sat down, when, when that man said that this is like people always talk about, there's so much money being left on the table. That blew my brain. I was like, how I was like, because of the, because of the founder's ignorance, they came in and bought his business and now they're going to get five times.
So he left 4 million on the table, or maybe even more money than that. Just because he didn't know. That's what made me start digging into these numbers.
[00:30:11] Tommie: Yeah. That makes sense. so from there, what was, how did you start applying this? Cause I know, you know, I recall if I recall correctly, I know you were working with, you know, like you said, angel investing and things of that nature. I know that I started asking questions. I know that I started telling people to reach out to you.
I think it's just naturally people start reaching out to you about this because people, especially like people like myself and other peoples in our network was like. person I know the most about that is, you know, you need to go talk to Tyrone,
[00:30:47] Tieron: Yeah.
[00:30:47] Tommie: What started happening with that? I think, you know, maybe you can explain like that process in terms of, you know, angel investing, you know, people naturally reaching out.
Like, what does that look like? Cause I know it started becoming a thing for you and we, cause we had that conversation.
[00:31:02] Tieron: Well,
[00:31:02] Tommie: just like people reaching out or what have you.
[00:31:04] Tieron: yeah, absolutely. Part of it was, so one day me, me and you were talking and then you're saying, well, when I was working with, I think at the time he was either working with Dr. X or you was doing some work with Organifi, you started talking about creating like , this digital console so that way they could see all of their numbers in front of them.
[00:31:21] Tommie: Dashboard custom dashboards. I've been doing that for a long time. Yeah.
[00:31:25] Tieron: Yeah. So that, so that plant, so that planted that seed for me to be like, okay, well, how can I now extract this? Because I was doing all this stuff by hand. So I was like, how can I extract this data out of here? Get it to be able to lay out all of the data in a way that makes sense to me. So that I know how I can increase the conversion rate through whether it's on, whether the traffic's coming from YouTube, whether traffic's coming from organic or whether traffic's coming from Facebook, whether traffic's coming from Instagram, we can optimize each and every one of those steps.
To increase the, increase the conversions. That's what, that was the point to where I was like, oh, and, and Tommy, this was, this was, I almost felt, I almost fell out of my seat at this time. I saw that, you know, conversion rate of 3%, 4%, 5%, that sounds good. But when you see that over a million people has visited your website.
And your email list isn't a million and you don't have, you didn't, you didn't do a million sales. Yeah, you did. You did millions of dollars, but all of this traffic has come to your website and you don't even have access to these people. That's what got me to think I need to take more time and start reaching into each and every one of these pockets.
So that way I can take, I can extrapolate more, more, more money because I was still leaving so much money on the table. That's when, that's when people started reaching out to me because now I could show them definitively how much money was being left on the table. And then they, and then they felt the same way that I felt like, Oh my God, this is, it wasn't about how much money you was making.
It was about how much money you was now losing every single day.
[00:32:54] Tommie: yeah,
[00:32:55] Tieron: That was a trigger point.
[00:32:57] Tommie: which goes to what we've been talking about throughout this episode is Maximizing what you have to fund your next level right which is essentially what Conversion rate optimization or conversion, you know, different people call it different names, but you know, I kind of be careful with calling the conversion rate optimization just because I know what we're doing.
Mostly what you've built is more than conversion rate optimization. A whole lot more than that, you know, but that's just kind of what people know it as. But it's, but it's a different level. So I remember, you showing me, cause again, I'm a dashboard guy. I've been building custom dashboards.
I never really found a platform, like one platform that did everything in every scenario, because every business is different. They got a different tech stack. They got different. You know, plugins and you know, or apps of the Shopify or, you know, it's just every business. No one got every exactly thing the same.
So the places where the data is coming in, it varies from business to business, which is then what, what, why we started building these custom dashboards so that we can capture all of that data one place to be able to make better decisions. Which then I know you mentioned saying the dashboard thing planted the seed.
[00:34:22] Tieron: Yep.
[00:34:23] Tommie: So then with this conversion thing, conversion rate stuff, I remember me showing me this dashboard and I'm like, yo, cause I'm doing like the little drop downs. And it's like, cause I'm a pattern guy right at the end of the day. So now I'm seeing all this stuff just jumping out at me. And I was like, yo, what, what's Hey, how much time did you spend figuring that out and B, maybe you can explain that a little bit better to people what I'm talking about this dashboard.
[00:34:53] Tieron: Yeah. So this data, as you just said, like, one thing I was thinking about was like foundationally everybody has Google analytics, no matter what platform they on, they have, they have a baseline of Google analytics, but the problem with Google analytics is that some stuff is over here. Some stuff is up over there and it's not just telling one seamless story.
To where you can just click a couple buttons and then all of a sudden, boom, you immediately see this pattern, right? So initially what we did was we wanted to make sure that every traffic source you saw, I wanted to do the same thing that I heard this VC guy say that they were doing when they were breaking businesses down.
So imagine somebody coming into your business, plugging, taking five minutes, if that, to plug some data in the next thing, you know, they're extracting all of your data out. All your data is laid in front of them, and then they start clicking around to your Facebook. You running ads on Facebook, they click on that.
Well, you got four ad sets running, so they click now, they can click another button and all those ad sets show up. And every time they click on something, it's showing them just how profitable it is. It's showing them what the AOV is, and it's showing them what the conversion rate is. After they finish taking notes on all of that, they can buy your business.
And then now they can say, okay, we'll shut all of these as down, push and take that money reallocated up over here to these ads. And now the business is making double the amount of money it was making before. And that's how we got one of the biggest breakthroughs too.
[00:36:15] Tommie: Talk about that. You got one of the biggest breakthroughs. Talk about that.
[00:36:18] Tieron: So we wound up, we wound up working with this, e com shop, right? And he came, he came to us, he was one of the people, one of the people said, Hey, you need to talk to, talk to Sire about, you need to talk to Sire about this, commercial rate optimization stuff. Guy name was Kellen.
He comes in, at the time he was doing about, I don't know, maybe he was doing like 130, 000 a month. I said, yo, based on the data that I'm seeing here, I said, this is going to sound crazy, but we're about to quadruple what you're going to make. And he just started laughing. He was just like, okay, that
[00:36:48] Tommie: Without spending any more money.
[00:36:50] Tieron: without spending any more money
[00:36:52] Tommie: this. I remember this conversation, which is, which is, which is like, sounds preposterous,
[00:36:57] Tieron: It sounds like, you know, but it sounds like the gurus that you hear coming out of your newsfeed. And that's what it sounds like. I was like, this isn't me. This isn't Tyron saying this, this is just what the data is saying. I was like, this is what the data is saying. I was like, I'm just able to read the data here.
But I was like, these are the, I said, so let's make these three changes on your website. Made these three changes on his website. The first jump was one 30 to one 80. He said, yo, I was like, just let it keep going. Cause that was, that was, that was in within like 30 days.
Within 30 days, they had already did that. So then next thing you know, he goes from that. Then he goes to 200. Now he's at like 230. That's an extra a hundred thousand dollars. This is every month. Now this is, this isn't, I'm not talking about yearly stuff. I'm talking about monthly, monthly numbers. So you went from 130, 000 to 180, 000 to 230, 000 to 260, 000.
Present day, he's at like 500, 000 a month right now. Then he went and bought another company and now he got another 200, 000. He took the same process, applied it to that, and now he got another 200, 000. And I, so now he's doing 700, 000 a month.
[00:38:01] Tommie: yes sir,
[00:38:02] Tieron: So as you just said, looking at what you already have and maximizing that, that's essentially what
[00:38:09] Tommie: next level, to fund your next
[00:38:11] Tieron: to fund your next level.
[00:38:12] Tommie: So I remember these conversations and I remember that leading us into this, this mission with Next Level Ambitions being, you know, how do we take our knowledge, expertise, systems, what have you, and get in and empower more e commerce businesses With this information, which then led us to start productizing, right.
And which essentially, you know, present day and where we are now is we finally got into a place of, we've taken all of this stuff and we synthesized it down. Now we're at a place where we want to empower more people, which leads us to now. Where we got this convert more customers challenge. That's really on the backbone of the number one thing that we talked about at the beginning of the call that businesses and e commerce businesses need to be doing is they need to be maximizing the traffic.
They're already getting now. Obviously, if you're not getting any traffic, then that's a different conversation, but most of the people we're speaking to on some levels, they're getting eyeballs, but for whatever reason, they think they need more traffic. When in reality, they need to maximize the traffic that they're getting already, which is where this data comes in at this, this, this dashboard stuff that we talked about,
[00:39:43] Tieron: Absolutely.
[00:39:44] Tommie: share a little bit about this challenge and kind of let's, let's just kind of, explain that to people, tell them about what it is so they can get, so they can get an understanding of it.
And if they want to join us in that, you know, we'll be happy to have them, but Maybe you just add a little bit, of explanation to, you know, what's going to happen.
[00:40:02] Tieron: Yeah. So, so the first, I think the first thing is that, you know, people want to make sure that what they're, what they're getting involved in, we specifically, because we're looking at this through, not through our own eyes, we're looking at this through their eyes at the end of the day. Right. So whatever we put out, we want to make sure that it was battle tested.
So this thing is already generated like over 5 million a year, for people already. So it's, so it's already backed by millions of dollars of proof that is hands down already working, right? We just, we just extracted out of, we distracted out of that. The things that we know is going to continue to work over and over and over again, no matter what the niche is.
I'm talking about from, from hair care
[00:40:40] Tommie: we using it in our own businesses.
[00:40:42] Tieron: Facts. I'm sorry. I'm just talking like from, you know, from beauty products, all the way over to medical devices, all the way over to, I mean,
[00:40:48] Tommie: Digital products.
[00:40:50] Tieron: digital products, exact digital profit. Forgot all about the digital digital products too. Right. So it's worked in all of these areas.
So the first thing is really understanding and identifying like what is killing your conversions. First off. So that way we can go ahead and identify those things so that we can reverse them. That's where the dashboard comes in. And the dashboard allows us to be able to see all of these things. It's actually hurting the conversion.
Cause we can just see where people are just dropping off at throughout your entire business, right? so then the next thing is, how do we go from, we know the main page is like the product page. How do we install conversion boosters on a product page? Then the next issue is, and everybody talks about this, is that everybody's abandoning my checkout.
How do we shrink the number of people that are now abandoning your checkout? So that way you don't have a large sum of people abandoning your checkout. So we shrink that. And then the third thing is, and this, and this thing is huge, is what's actually happening on the checkout page,
[00:41:44] Tommie: Yes.
[00:41:45] Tieron: the checkout page, Shopify locked down the checkout page.
But early on, you know, we said that, you know, your boy player play around and some of them dark waters play around some of them dark waters. So you gotta, you know, you gotta massage the platform a little bit. So that way you can get this, you know, 2, 000 plus, uh, 2, for Shopify plus it's 2, 000 a month.
so we wind up extracting a few of them features. So that way, you know, people can, kind of adjust some things on that checkout page. And shoot their conversion rate through the roof there. So we, we did that and then, and then just to really throw it in, it's something that's huge that's happening right now and it's from platform to platform.
[00:42:22] Tommie: Hang on, hang on before you get to that. Uh, I want, I want to make sure we, you know, we caption this for people so they understand what's going on here. In this challenge, We're going to walk you through those things that he just talked about, right? There's those five steps. It's, it's five days. We talk in 20, 30 minutes a day.
Nothing crazy. Number one, number two with this dashboard situation, we talking about. We made that plug and play easy for you to be able to get this where if you hire someone to go build this out for you,
[00:42:55] Tieron: you talking a hundred bands.
[00:42:57] Tommie: easy, easy. I know because I, you know, my clients were building similar things for them and they paying us, you know, my average client is multiple six figures per year, annual contract on average,
[00:43:12] Tieron: Easy.
[00:43:12] Tommie: just putting that out there, right?
This is, but we're going to make it easy for you to be able to access this dashboard. And then there are three primary killers that we know you're already up against. We're just going to go and help you solve them out of the gate.
[00:43:27] Tieron: Exactly.
[00:43:28] Tommie: you also have access to this data moving forward. When you're done with this challenge, you're going to understand your conversion killers.
You're going to have the dashboard. You're going to solve those three primary, conversion, things that we know every business needs. And you're going to walk away at the end of those five days with data armed with maximizing what you have so that you can build from there because once you get this down, now you're ready for that next level.
And that's essentially what this is. And it's crazy. Like I ain't even gonna mention the price y'all could go click on the button, you know, whatever we supply, wherever it is, this is posted at, you know, you'll go to our website as well. If you listen to this on audio next level and business. com, you'll be able to find your way to the challenge, but I ain't even going to tell y'all what the price is.
It's stupid. Like
[00:44:24] Tieron: Starbucks.
[00:44:25] Tommie: we didn't want, we didn't like probably probably somewhere cussing us out right now with the price that we printed out here. Cause you know, You know how a coyote, you know The price we going on right now. She probably y'all trip, like, you know, but,
[00:44:40] Tieron: cent a day.
[00:44:41] Tommie: but we really want to, I don't even know what the math is on that, but we really trying to like help empower people.
So I just wanted to make sure that I gave somewhat of a recap. And then the last part I want you to kind of circle back to this, this right now, like the reason people should be acting on this now is because of go, go with it.
[00:45:02] Tieron: Tick tock. So tick tock is essentially if you sell a product, if you sell a product right now. For 100 and then you turn around and for black Friday, you sell that product for 50. That's 50 percent off tick tock. After you sell the product to the customer, tick tock. It's coming right back around and giving you that 50 percent that you just gave that customer
[00:45:23] Tommie: up to 50
[00:45:24] Tieron: 50 percent that it give you up to 50%.
So now you turn around and you're getting, you're getting that. Nobody has done that
[00:45:31] Tommie: nobody ain't done that before. That's
[00:45:33] Tieron: has done that before. No platform.
[00:45:35] Tommie: That's crazy, man. I, when I saw that, I was like, mind blown. Matter of fact, Coyote one brought it, brought it to my attention. So, and I was like, wait, let me, are you sure this is what it's saying? Once we broke it down, I was like, wow, this is crazy.
[00:45:49] Tieron: And I think, I think it needs to be, I think it needs to be said again, if you discount your product up to 50%, so you selling a product at a hundred dollars, and then you turn around and take
[00:46:01] Tommie: don't pay
[00:46:01] Tieron: it off
[00:46:03] Tommie: tick tock. Don't give you up to the other 50 back.
[00:46:06] Tieron: back.
[00:46:07] Tommie: So you're going to get 50 from the custom.
[00:46:10] Tieron: And now you've got,
[00:46:11] Tommie: Don't give you up to 50, man. Maybe they give you 30 percent or whatever, right? Let's say they give you 30 percent back. They going to give you 30. The customer gave you 50.
You essentially only discounted your product 20%,
[00:46:24] Tieron: Exactly.
[00:46:26] Tommie: but the customer getting a fabulous deal, which means what more people are going to buy
[00:46:31] Tieron: Facts.
[00:46:32] Tommie: huge bro. It's, it's insane, man. I don't think people understand. And I'm not a hype guy. I don't get hyped like that, but you
[00:46:39] Tieron: No other
[00:46:39] Tommie: believe what they want, but that's what I'm saying.
It's insane. You know, so when people, when you take action today, you're going to get access, that's going to be a bonus that we're going to put in as well. And that's for a limited time. That bonus is not going to be around very, very long. So if you're listening to this right now, you want to go ahead and, and tap into this because that bonus is going to go away because, you know, obviously bright Friday about to come up.
You know, not too long off. We, we ain't, we ain't too far off if you're listening or watching right now. So, so that's amazing. There's also some other bonuses as well in there. We'll let you go check out the offer, but it's like, it's dumb, stupid, the pricing, to be honest with you. I don't know how you convinced me to agree to this price point.
And I already know,
[00:47:26] Tieron: I mean we
[00:47:27] Tommie: know what happened with Kai. Cause I know she was like, nah, nah, bro. Like, nah, y'all like, nah, fam, you know how she go.
[00:47:34] Tieron: Exactly.
[00:47:35] Tommie: we was able to get that for people and give them that opportunity. So at this point, we pretty much done, we'll wrap up. Right. But it's like, you know, maximizing what you have to fund your next level.
That's the theme of this conversation that is really, you know, this challenge that we want to give people the opportunity to empower you to be able to take advantage. Of this battle tested, you know, concepts and strategies that we've been able to develop using our own businesses business that we've invested in our clients, so forth and so on now to the point where it's fully battle tested is ready for you.
So, last words before we leave, what do we want to leave people with last words as we wrap this, this conversation?
[00:48:21] Tieron: I think, the, the huge point here is that you may be at, you know, let's just say you had 200, let's just say you have 000 a month. You may start to feel like don't allow your ego to tell you that you know everything. Yes, you've, yes, you've had all these experiences and yes, you've gotten yourself to this point.
But trust me, trust and believe that there's always people that know way more than you. We may, they may not know more than you know about, about what's going on in your particular business and your particular situations, but trust and believe that the value that they have, that they can add to your business is going to take you to a whole nother level.
Even hitting these new levels. I just sat down with, with a young lady last weekend and you were there too. The stuff that she was breaking down to us, it was just from a, from the same process that we've been using for something else. She just turned around and told us how to use it to make even way more
[00:49:14] Tommie: yeah, yeah,
[00:49:15] Tieron: sitting there because we're sitting in two different rooms, we're getting, we're getting a mix for two.
[00:49:20] Tommie: And then we tell her what we doing and she like,
[00:49:23] Tieron: Exactly. So, so the,
[00:49:26] Tommie: that's the missing piece to this.
[00:49:28] Tieron: come on now,
[00:49:30] Tommie: I ain't even gonna say the amounts that she playing in, but it's, it levels to these levels,
[00:49:36] Tieron: levels to these levels. We'll tell you it's levels to these levels. We'll talk about, you know, basketball team ownership type numbers, right? It's, it's different. It's a, it's a, but the point that I want to get across is that just like I sat there and I knew I brought Tommy all the way over to my house to show him that he was wrong only for me to find out that I was wrong.
[00:49:52] Tommie: Correct.
[00:49:53] Tieron: It's the same thing here. Make sure that you open yourself up regardless of what, regardless of the fact that the price is, is, is, is
[00:50:00] Tommie: price is irrelevant. Yeah, the price is irrelevant. But, but we wanted to make it, we wanted to make it such that anybody, right. Cause also maybe if you make a, you know, 5, 000 a month or 2, You know, if you're already generating some money, even if you're doing pop up shops or, you know, Amazon or Etsy, you know, you're doing these marketplaces, whatever, if you got a product and you sell it, even if it's not consistent, but you know, you got something that people buying and you're getting eyeballs.
This thing is for you. and like you mentioned, and levels all the way up from there, right? Because you never want to discount the fact that. There are people out here that just know more than you about certain stuff. And I remember a time where, you know, I probably knew more when it came to this traffic stuff, on every level to a point where I realized, that ain't true anymore because the stuff you were presenting to me, I was like,
[00:50:56] Tieron: And that was my goal.
[00:50:57] Tommie: telling me too.
Yeah, I know. I know. I remember you telling me that you was like, I want to come to you with something that impresses you
[00:51:04] Tieron: Correct,
[00:51:05] Tommie: to impress.
[00:51:06] Tieron: right,
[00:51:06] Tommie: And when you showed me that desk board, I almost laid down, especially, and then, and then the other one that took me, almost took me out was when you was like, Oh yeah, I can show anybody how to set this up in like 10 minutes.
[00:51:22] Tieron: Yep,
[00:51:23] Tommie: What? Well, you know how hard I be working over here building these desk boards, me and my team. And you telling me you got a 10 minute solution?
[00:51:30] Tieron: 10 minute
[00:51:31] Tommie: of here, bro.
[00:51:32] Tieron: five clicks,
[00:51:33] Tommie: Five clicks.
[00:51:34] Tieron: click, click, click. You done.
[00:51:35] Tommie: key though is knowing how to read it.
[00:51:37] Tieron: Yes,
[00:51:38] Tommie: the part of it, which is part of what the challenge is. It's less about the, like the stuff that you're going to need to do.
It's not going to take that much
[00:51:46] Tieron: No.
[00:51:47] Tommie: The, the, the time we really need you to allocate, you know, 30 minutes a day is really more just teaching you once you have this information, you know, having you learn about how to actually apply it. But figuring out what to do for a lot of people is always the biggest thing.
And so we're going to solve that. Then it's just about teaching you now that you have this information armed with it. What do you do next? So I'm really excited. I love the conversation. I'm excited for the people who watch and take action because I know the value that this is and I know that the barrier of the entry is Like you said, Starbucks, bro.
Like, like skip Starbucks for a day.
[00:52:29] Tieron: Starbucks for a day.
[00:52:31] Tommie: in on this thing while the opportunity presents itself. And you won't be disappointed. So that's kind of what my takeaway is. I don't know if you have anything else to add,
[00:52:40] Tieron: No, that's
[00:52:41] Tommie: I'm going to leave it at
[00:52:41] Tieron: takeaway. I think, you know, the, the, it's, it's crazy because if you really say that you are for empowering people and taking people to the next level, I think this is, this is that show of force. Like we're allowing people to really get access to something that's. That's legit made people million, that's still not made people million. It's not like this is something that stopped working and then all of a sudden now, now you try to sell something that no longer, it's like, no, this is what's working for people right now in their business, helping them take them to the next level. So, and now, and now we have the opportunity gracefully to extend it to you for Starbucks.
[00:53:14] Tommie: Yes, sir. I love it.
[00:53:16] Tommie: right, guys. So that's all we got. Definitely check out the offer, wherever you see this, or just go to our website, nextlevelambitious. com. Follow the links. You'll be able to get, get to the challenge that way. Jump in while you got the opportunity. And we look to seeing you on the other side and serving you. And that's what we got. We checking out and signing off.